While in Williams-Sonoma a couple of months ago, I spent a moment gazing at a neon-fuschia Kitchenaid mixer. The key to understanding why such a visually assaultive object existed was that Susan G. Komen for the Cure would see 20% of the proceeds. It looked like this:
He helpfully pointed out that the Raspberry Ice is $50 more expensive than the otherwise-identical gray Kitchenaid next to it on the shelf, that the $50 difference is still earmarked for Komen, and that the box it comes in still displays Komen branding. But if one doesn’t ask, there’s no obvious explanation of why the neon-fuschia model costs more.
To congratulate Williams-Sonoma on their canny judgment of customer sentiment, I may have bought a waffle iron.